Staying Active for Action Sport Companies

An informational slideshow made by Hayco Volkers, http://www.slideshare.net/hjvolkers/attractiveness-of-action-sports, displays the main reasons why brands move towards selling in the extreme sport market. 

Source: "http://www.vitalmx.com"

I am really into sports but not the kind involves a ball. On the weekends, I race motocross, dirt jump, mountain bike, downhill longboard and bowhunt. I am in it for the thrill of risking everything for a high reward. 

The overall question I plan on answering by the end of the project: " What makes action sports companies profitable/successful?" 

Sub questions I will need to answer in order to answer the overall question: "What are action sports companies’ profit margins?" "In what ways do action sports companies market their product to everyday people?" "How do traditional brands come into play when these new/hip companies take the "cake" in the extreme sports market?" "How do celebrities promote action sports when they do not actually take part in them.

My plan of research is to go to the specific websites of action sport brands and to also go straight to athletes that have sponsors to their sports. Autobiographies and exposes of action sport athletes would be a great plan of research to take first-hand evidence of their point of view in extreme sports. I will always go back to the main idea of “What makes action sports companies profitable?”